RACHEL ANNA BROWN
RACHEL ANNA BROWN

The prompt for this assignment was to take well-known quotes, and develop hierarchy using skills we learned in our typography class. I chose six quotes, and just played around with different ideas of what hierarchy meant to me. I was allowed to use only one typeface, for which I used DIN.


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COLLECT MOMENTS, NOT THINGS.

This was one of the two assignments I used color on. We had gone over many different examples of typography, and the leading and kerning were the last two units.

I wanted to play with the idea of overlapping text. Since its really a big no-no in some kinds of design, I wanted to see how far I could take it without making it unreadable. I chose not to overlap the words entirely, but just a bit so that the reader almost has to work to read it, like a magic eye book.


BE TRUTHFUL, GENTLE, AND FEARLESS.

My go-to for this kind of assignment seemed to be putting the words into blocks. For this one in particular, I wanted all of the adjectives to be emphasized the same amount, with the other words much smaller. Since they are the main focus, I decided to place the "and" between the "L" and "E" of "Gentle". It doesn't really make sense because the and is actually meant to be read after the word "gentle" but because we as humans can comprehend this I think it works to my advantage. I love the idea of text constrained in a box like that.


THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO.

I knew for one of the quotes I wanted to find words to pull out. To find a sentence within a sentence. 

I honestly didn't do too much to this one, I found the words I wanted to emphasize first "Only Love". The second thing I wanted readers to see was "Great". So I made that a bit bigger. This font didn't come with bold, italic or any other styles. So I was in fact quite limited. 

After I colored the two words, I also played around with the alignment. This just happened to be one of them, so I did no individual kerning or leading. 

After I finished I noticed it actually had a bit of a shape, possibly two hearts, or a butterfly. 


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THE SECRET TO GETTING AHEAD IS GETTING STARTED.

I am very intrigued by the idea of mirroring, and wanted to do something related to that. Since I didn't do any actual mirroring, I decided to play with contrast along a plane. 

I still wanted the word "Secret" to be emphasized because in society, secrets are the opposite, and you are meant to keep them small, quiet and to yourself. I made "ahead" and "started" a bit smaller than secret but the same as each other so they would be the next words eyes were drawn to. Lastly, I wanted "Started" to be in the middle, to show the growth from the beginning of the quote to the end. If the end goal was to push through that barrier, it got started and did so.